Natural, plant based ingredients Made with up to 98% Plant Ingredients*/Petroleum Free Live Clean uses plant sourced, renewable, sustainable ingredients and non-petrochemical based ingredients. Petroleum is a non-renewable, non-sustainable resource. *Shampoo/Soaps/Stylers and Body Wash 98% plant based. Conditioner 96% plant based. No harsh, unnecessary chemicals Live Clean products deliver a luxurious experience while avoiding many of the commonly used chemicals that are damaging to the environment and our well-being. SLS/Sulfate Free/DEA Free SLS refers to Sodium Lauryl Sulfate and Sodium Lauryl Ether Sulfate. These sulfates are high foaming surfactants derived from petro-chemical ingredients used as the primary cleanser in 95% of personal care products. SLS is a primary irritant in personal care products. DEA = Diethanolamine used in personal care products for rich lather and viscosity building. DEA is severly irritating and corrosive. Live Clean products use a palm and coconut derived surfactant that natural and renewable. Live Clean formulas are mild, safe and gentle, and provide a rich foaming lather. Paraben/Phthalate/Phosphate Free Parabens = synthetic, harsh preservatives used for extending product shelf life and have been linked to sensitivity and irritation issues. Phthalates = synthetic fragrance compounds used to make the scent last longer in personal care products. There are some studies that suggest that phthalates are not considered safe. Phosphates = additives that contribute to algae bloom in our streams and lakes which negatively impacts aquatic life. Live Clean products do not use any harsh preservatives or unnecessary additives. Pure Vegan / Cruelty Free Live Clean products are animal friendly. Pure Vegan – Live Clean products use no animal ingredients. Cruelty Free - No animals are directly or indirectly tested or harmed. Enriched with Certified Organic Botanical Extracts Certified organic botanicals = extracts from plants that have been grown and processed according to certain guidelines for a sustainable system of agriculture and independently certified by a third party accreditation agency. Live Clean formulas are enriched with certified organic botanicals such as Rosemary, Chamomile, White Tea, Lavender and Eucalyptus. Biodegradable Ingredients / Recyclable Package / Local Sourcing Live Clean works to reduce its ecological footprint wherever possible using the most recyclable materials available, local sourcing and biodegradable ingredients. Conservation Tip Choose a front loading versus a top loading laundry machine it saves energy and uses about 40% less water. > join live clean   Sign up and receive coupons, e-blasts and the latest information about new things from Live Clean. Join now. > how to live clean   Live Clean is your daily routine. Take these steps to make eco-concious choices in your daily life. Learn more. > earth news   Find out how the world is getting greener. News from around the globe about the major issues facing our planet. View latest news. > green events   Find local eco-events in your area and find out what others around the world are doing. View events.